sebVERSIVE | Web Design & Digital Advertising

Selected work

Same business. Same domain. Rebuilt from scratch.

Drag the handle to compare. Every number on this page can be checked against Google's own PageSpeed Insights. No mockups.

liceclinicsoftexas.com

Before | After

Lice Clinics of Texas homepage before rebuild, December 2025, archived via Wayback Machine

Lice Clinics of Texas homepage after rebuild, April 2026, current live site

Before · 54

After · 100

Lice Clinics of Texas

A multi-location service business rebuilt in vanilla HTML, CSS, and JavaScript. No plugins, no page builder, and every location page built to the same standard as the homepage.

Read the full case study Browse the portfolio

Why it matters

Slow sites quietly cost you money.

Higher ad costs. Lower rankings. Lost customers. Most small business sites haven't been touched in three years, and it shows.

2–3×

More organic clicks

Google rankings

PageSpeed is a confirmed Google ranking signal. Faster sites earn more clicks. Slow sites get buried beneath competitors that load faster.

Documented across studies by Backlinko, Akamai, and Cloudflare

10–30%

Lower cost-per-click

Lower ad costs

Google Ads Quality Score factors landing page experience. A faster page wins the auction at a lower bid.

Per Google Ads documentation

+40%

AI search growth, YoY

AI search visibility

ChatGPT, Perplexity, and Google AI Overviews cite sites with structured data and clean HTML. Yours should be one of them.

Industry-tracked AI referral traffic, 2025–2026

Dashboards & data

Dashboards that turn messy data into decisions.

I also build reporting dashboards on top of complicated APIs: ad platforms, CRMs, booking systems, and the spreadsheets nobody trusts. They load fast, stay in sync, and show you what to do next, not just what already happened.

Campaign OverviewMeasurement console · full flight to date

Updated 11:18 AMSample data

Spend vs budget

$450K

64% of $700K delivered

Reach

23M ▲ 14.2%

impressions delivered

Qualified actions

5,220 ▲ 22.4%

$68.58 cost per action

Growth to target

41.2K

tracking to 58K target

Qualified actions by type

What the campaign actually generated

5,220Actions

Sample requests1,566
Locator clicks1,305
Signups1,018
Spec downloads835
Rep contacts496

Qualified actions by channel

Which spend is pulling its weight

Distributor media1,625

Paid search & social1,320

Programmatic1,170

Paid social1,105

Engagement intensity

Channel activity by week across the flight

Goal attainment

Pacing against the RFP targets

64%

Budget delivered

71%

Growth to target

64%

Consideration goal

Built-in analysis

Flavor & The Menu is the most efficient title at a $25.00 CPM, 17% below the $30.00 blended rate.

01

Complicated APIs, handled

Expiring auth tokens, rate limits, pagination, fields that change without warning. I build the plumbing that pulls from every source and reconciles it, so the numbers are right every time you open the dashboard.

02

Runs smooth under real data

The same performance discipline as the websites. Data is shaped before it reaches the browser, so charts render instantly instead of sitting behind a spinner, and monitoring flags a broken source instead of quietly showing zero.

03

Actionable, not decorative

Every view answers a question: what's working, what's off pace, and where the budget should move next. Pacing against targets and plain-language analysis are built in, so the next step is obvious.

Open the live demo Read: the skill nobody brags about in live-data apps

Who you'll work with

One person, start to finish.

I'm Shaun Booth, and sebVERSIVE is my studio. There's no account manager and no hand-off. The person on your strategy call is the person who builds your site and manages your ads.

I build lean on purpose. Fewer scripts, no bloat, nothing on the page that isn't earning its place. That's how a site gets to 100 on mobile and stays there.

“I take one client per market, per vertical. I'm never building for your competitor down the street.”

Shaun Booth Founder, sebVERSIVE

How it works

01

Strategy call

Thirty minutes on your business, your market, and your goals. I pull your current PageSpeed score live and show you exactly where you're losing money.
02

A live staged site, usually within 7 days

Not a mockup. You get a working link with real PageSpeed scores before anything launches.
03

Launch and grow

Full launch typically within two weeks. Add ads management and the faster site pays for itself in lower CPCs, with monthly reporting and check-ins.

From the notebook

All writing

How a multi-location service site hit 100/100 mobile PageSpeed A working teardown: vanilla HTML, deferred JavaScript, and a stubbornly minimalist approach. Your website is a sales document, not a brochure Most small business websites are brochures. Here's the difference, and why it matters. Estimating projects in friction, not hours The real cost of a project is the friction, not the typing. How to price for it.

Free · 30 seconds · Real data

Audit your site. See your score.

Enter your URL. We'll run Google's PageSpeed Insights against it and show you exactly where you're losing visitors. No call required.

We respect your URL. No spam, no follow-up unless you ask for it.

FAQ

Questions you probably have.

If something isn't answered here, the fastest way to an answer is a quick call.

Book a call

Every rate is published on the services page, with no hidden fees. Builds run from $1,200 for a focused two-page site, to $3,500 for a five-page site optimized for Google and AI search, to $9,000 for larger custom builds with integrations. Monthly retainers start at $200/mo.

It means your site loads fast enough to rank higher on Google, pass Core Web Vitals, and qualify for lower cost-per-click on Google Ads. Most local small businesses score 40–65. A 93+ puts you at the top of your competitive set, before you spend a dollar on ads.

Google's Quality Score factors in landing page experience. A slow page scores lower, which raises your cost-per-click. A fast, relevant landing page scores higher and lowers your CPC, sometimes significantly. The same ad budget gets you more clicks when your site is fast.

Ads management requires a minimum of $1,000/month in ad spend. That goes directly to Google or Meta, not to me. My management fee is separate and flat. If you just want the website without ads management, there's no ongoing ad spend requirement at all.

No. Month-to-month. You can cancel with 30 days notice. I don't believe in trapping clients. If you're not seeing results and we can't fix it, you shouldn't be paying me.

Primarily local service businesses: med spas, dental practices, HVAC, contractors, salons, law firms. If you serve customers in a geographic area and want more of them finding you online, this is built for you.

I send you a live staged link within 7 days of our strategy call so you can see the site and scores before committing. Full launch typically happens within 2 weeks. Ads campaigns go live within 7 days of site launch.

Yes. I build custom dashboards that pull from the APIs you already use, like ad platforms, CRMs, and booking systems, and turn them into one fast view with pacing, goals, and plain-language analysis. You can open a live demo built on sample data.

You work directly with me, not a junior account manager two layers removed from the strategy. I use AI tools that let me operate at agency level without agency overhead. That difference is your savings and my accountability.

Be the fastest website in your market.